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Make the next for Vibram

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Make the next for Vibram
Marketing a shoe through a metaphor of visual transformation, in which basic geometric shapes dance and morph into the final product, was a challenge we were up to. Innovation is physically manifested in an almost demiurgic creation.
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
We decided to celebrate the Vibram brand and its focus on the outdoors with a visual adventure, where nature and shoes become one. In a word: essential.
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
3d art art direction shoes Advertising 3d animation 3d modeling animation design
Credits

Client:
Vibram

Art Direction:
Marco Bolzan 

3D Artist:
Vincentiu Solomon

Sound Design & Music:
Simone Ferroni
Make the next for Vibram
Published: